You do not need to make
You do not need to make the complete sale in the ad itself. This guideline applies to both graphical banner ads and text ads that appear in a search engine display, ezine, or a Web site.
Focus the ad. Present a single message, product, or promotion and state it clearly so visitors can immediately determine their interest.
Strengthen the "click here."
Always include a specific, benefit-oriented call to action. Click here to save!
Coordinate the landing page.
Make sure the landing page confirms the visitor has reached the right destination; restates the offer and benefit; presents a clear and compelling call to action; and makes any registration process simple and non-threatening.
Apply these ideas and your online advertising will be more likely to achieve its promotional objective successfully.
Copyright(c)2006, Janice M.
radio advertising agencies
